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AI visibility audit: are you named when buyers ask AI?

An AI visibility audit shows whether ChatGPT, Claude, Gemini and Google name your business when a buyer asks for a recommendation in your category. It also shows who they name instead and which pages they read to decide. Kin-etiq.ai's free assessment is a Level 1 check of your website. The Monitor plan adds your buyers' questions on ChatGPT, Claude and Gemini every month, as an AI search visibility monitoring service.

Updated

Evidence to
198 of 305
Businesses we assessed that were not named in a single AI answer about their category (64.9%)
Source: Kin-etiq.ai AI visibility dataset, answers 9 July to 7 October 2026
212 of 305
Businesses OpenAI's models, called through the API, did not name in any answer about their category (69.5%); 545 of 2,762 of those answers had no web search
Source: Kin-etiq.ai AI visibility dataset, answers 9 July to 7 October 2026
49 of 305
Businesses named in at least half of the answers about their category (16.1%)
Source: Kin-etiq.ai AI visibility dataset, answers 9 July to 7 October 2026

Kin-etiq.ai runs the questions your buyers type, with web search available, and saves every answer. The rule is that nothing in the report is a guess: each finding cites a saved answer or a fetched page, and anything we could not check is marked "not checked".

Kin-etiq.ai's own research shows why the test matters. Of 305 businesses whose buyer questions were put to OpenAI's models through the API (the engine behind ChatGPT), and for 204 of them also to Claude, between 9 July 2026 and 7 October 2026, 198 (64.9%) were not named in a single answer. These are businesses Kin-etiq.ai chose to approach as sales prospects or assessed for a partner, not a random sample. The AI visibility research gives the method, the sample and its limits.

What does the audit measure?

The audit covers seven areas. Each one answers a plain question.

AreaThe question it answers
Your pagesIs each page built so Google and an AI engine can lift an answer straight out of it?
Your visibilityWhen a buyer asks, are you named, and who is named instead?
AccessCan the AI search tools reach your site and read it?
IdentityDo the engines know which company you are, and describe you correctly?
AI assistantsCan an AI assistant look up your services or book with you?
Other sitesDo the pages the engines quote say the right things about you?
MeasurementCan you see and steer all of this yourself?

Two scores come out of it, and they are never blended. AI presence is how often the engines name you. AI readiness is how well your site is built for them. A tidy site can score well on readiness and still be named in no answers, which is why the two stay apart. What an AI visibility report should contain explains this in more detail.

What does the report show?

  1. Your buyers' questions

    The questions come from how your own site describes what you sell and where. They never come from your company name or a guess.

  2. Who the engines named

    You see each answer from ChatGPT, Claude and Gemini, with the businesses it named and the pages it cited.

  3. Why you are missing

    We read every page the engines cited and check whether your name is on it. If an answer was built from a directory or a "top firms" list you are not on, the report says which kind of page it was.

  4. What to fix first

    You get a plan that starts with the change most likely to get you named, with the evidence for it.

To run the same checks yourself, follow our guide on how to track brand mentions in ChatGPT, Claude and Gemini.

What does the audit look like in practice?

Kin-etiq.ai has written these assessments for real businesses through an agency partner.

26
AI visibility assessments written for a Toronto agency's clients
Source: Kin-etiq delivery records, October 2026
4
Engines asked every buyer question: ChatGPT, Claude, Gemini and Google, with every answer saved
Source: Kin-etiq assessment method
7
Areas each assessment checks, from your own pages to what other sites say about you
Source: Kin-etiq assessment method

How much does it cost?

The free assessment is our Level 1 check of your website, the checks that matter most. Monitor costs $1,000 a month in Canadian dollars. It repeats that check every month, asks ChatGPT, Claude and Gemini your buyers' questions, tracks your share of answers against the firms named instead, and includes a monthly call. To have Kin-etiq.ai fix what the audit finds, the Grow plan ($2,500 a month) adds the fixes. The pricing page compares the plans.

How do you ask for the free assessment?

Use the button below and tell us your business and website. We run the Level 1 check and email you the report.

Common questions

What is an AI visibility audit?

An AI visibility audit asks ChatGPT, Claude, Gemini and Google the questions your buyers ask. It records whether your business is named, who is named instead, and which pages the engines cite. It also checks your own site and the sites the engines trust, so the gaps can be fixed.

How much does an AI visibility audit cost?

The free assessment is a Level 1 check of your website. The Monitor plan, $1,000 a month in Canadian dollars, adds your buyers' questions on ChatGPT, Claude and Gemini every month and tracks your share of answers.

Do you offer AI search visibility monitoring?

Yes. The Monitor plan runs the same buyer questions on ChatGPT, Claude, Gemini and Google every month and reports your share of answers against the firms named instead. It costs $1,000 a month in Canadian dollars.

Which AI engines do you test?

We test ChatGPT, Claude and Gemini, each with web search available, plus Google search results. Every answer is saved so it can be checked later, and the report records when an engine answered without searching.

How is this different from a normal SEO audit?

An SEO (search engine optimization) audit checks your site against Google's rules. An AI visibility audit starts from the answer a buyer actually gets and works back to the pages that answer was built from. It covers search too, because the engines find their sources through search.

Will the audit tell me why I am not named?

Yes. We read the pages each engine cited for your buyers' questions and check whether you appear on them. Where a cause cannot be confirmed from saved evidence, the report says it was not checked.

See what AI search tools find on your website

The free assessment runs our Level 1 check on your website and sends you the report. Monthly plans add what ChatGPT, Claude and Gemini say about your business.