What should an AI visibility report contain?
A useful report contains at least five things.
- The buyer questions used, written the way buyers ask, without your company name in them.
- Every answer from each engine, saved with its date, so any finding can be checked.
- Who was named, counted per engine: you, and the firms named instead.
- The pages each engine cited, read for your name.
- A plan that starts with the change most likely to get you named.
Why do the questions matter so much?
The same business can look visible or invisible depending on how the question is asked. A question with your name in it tests recognition. A buyer's question tests whether you get picked. The questions should come from how your own site describes what you sell and where you sell it, from the most specific to the broadest. The gap between the specific and the broad answers is often the finding.
Why should presence and site quality be scored apart?
A well-built site does not guarantee a mention. In one of our assessments, a sales coaching firm's own site scored reasonably well, yet none of 20 buyer-style AI searches named the business. A report that blends site quality and AI presence into one grade hides that gap. Kin-etiq.ai reports them as two scores: AI presence, which is F whenever no answer names you, and AI readiness.
What does "not checked" mean in a report?
It means the evidence could not be obtained, so no finding is made. A page that refused to load is marked "not checked". A report that grades what it could not see is guessing, so ours says why each item was not checked.
What does an AI visibility report cost?
At Kin-etiq.ai the free assessment is a Level 1 check of your website. The Monitor plan, $1,000 a month in Canadian dollars, adds your buyers' questions on ChatGPT, Claude and Gemini every month. The AI visibility audit page explains the full method, and our own before-the-rebuild baseline is a worked example.